Create Original Images for Your Emails with Artworktool

We’re proud to announce a new integration between Artworktool and Constant Contact to help you create original images…


[Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right?…


Tired of Your Newsletter Design? 14 Email Templates to Spark New Interest

Zzzzzz.
Is that how you feel when you think about your current email newsletter design?..


[Worksheet] How to Write Your Email in 15 Minutes or Less

When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off. But…


[Worksheet] 20 Writing Prompts for Quick and Creative Non-promotional Emails

Your customers want more than promotional emails from your retail business. Are you giving them tips to use your product…


[Infographic] How small businesses can benefit from marketing automation

Does marketing automation work? It’s a question plenty of small businesses are asking as they look to get more bang for their buck from their marketing campaigns. So we set about finding out.


How to Write a Meaningful Thank You Email for Donors

Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign…


How to Create Insanely Good Online Content

How often do you sit staring blankly at an equally blank screen, wishing that by some form of osmosis it…


4 ways your small business can leap to success in 2016

Some of the best marketing ideas come from being in the moment. Capturing the zeitgeist. Having your finger gaffa-taped to The Pulse – whatever that is. With 2016’s Leap Day whirring towards us, here are some ideas that will get you thinking about how you can pay homage to Leap Year while engaging your target audience with novel promotional ideas.


6 ideas to spruce up your email marketing for Valentine’s Day

Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world – the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for their objet d’amour. No pressure.


[Recorded Webinar] Increase Your Sales with Email Marketing – A Virtual Workshop Series for Retailers: The 15-Minute Email Marketing Plan

Download the materials for this webinar: Email Marketing Planning Worksheet Email Marketing Planning Calendar As a small business retailer, marketing…


Stuck in an Email Marketing Rut? Use These 5 Ideas to Revive Your Strategy

Ever get the nagging feeling that your email marketing is stuck in a rut? It’s frustrating, isn’t it? You want…


Why You Don’t Need Advanced Strategies to Find Success in 2016

As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find…


[Video] Treat Your Contacts Like People

As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find…


[Infographic] 2016 Social Media Image Size Cheat Sheet

It’s no secret that images are an important part of your social media content. They attract attention and stand out…


6 Digital Tools to Jumpstart Business Productivity in 2016

2015 was a banner year for technology changes, meaning now is the time to refocus on your business strategy for… With so…


How to Create a Thank You Video

People love to feel appreciated. Which is why taking the time to create a thank you video is the perfect…


A Step-by-Step Approach to Attracting More Clients with Free Content

Nancy Juetten was onto something when she sent out a special gift to her email list on Christmas Day 2014.…


[Video] Go Beyond the Inbox

Did you know that 56 percent of small businesses integrate social media with their email marketing efforts? (Source: MarketingSherpa) Email…


[SlideShare] 21 Tips to Make Your Marketing Stand Out this Holiday Season

Last year, Constant Contact customers sent over 1.3 billion emails in the week leading up to Cyber Monday. With so…


4 Types of Holiday Content That Capture Attention on Instagram

Social media has become an important part of holiday shopping. People look to social networks for shopping inspiration, holiday specials...


6 Ways to Supercharge Your Email Marketing with PPC (and Vice Versa)

During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of...


[Video] The Importance of Paying Attention to Your Marketing Numbers

You already have success metrics you use to keep your business up and running. You use these metrics to track...


[Guide] A Simple Holiday Promotion Plan

It’s that time of year again. The busiest shopping season of the year — the holidays. Aside from the usual…


28 Ideas for Your Holiday Email Marketing

Is email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why: Last year...


3 fearsome digital marketing tips for Halloween

The trick-or-treating, mask-wearing, pumpkin-carving celebrations of 31st October are within touching distance. Here are some simple digital marketing tips for getting into the spirit and winning over your online followers this weekend. No trick, all treat.


How a Small Business Made $67,000 from One Cyber Monday Email

When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting…


30 Image Ideas to Promote Your Business During the Holiday Season

Whether you’re trying to raise end-of-year donations or drive holiday sales, you need to make sure your business gets noticed…


3 Ways to Get Your Product in Stores and In Front of Buyers

Does your small business sell a product or service that needs to get in front of a larger audience, or…


How Email Tracking Can Introduce New Opportunities for Your Business

You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most…


4 Ways to Use Pinterest to Power Your Holiday Marketing

Was Pinterest a part of your holiday marketing plan last year? Even if you’re brand new to Pinterest, the holiday…


5 Mistakes to Avoid in Your Holiday Sales Email

You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your…


How to Master Content Curation in 5 Easy Steps

If you’ve read my previous posts, I’m hoping that I’ve convinced you to make content curation a part of your…


Periscope Recap: Email Marketing Myths and Misconceptions

Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never…


4 Ways to Make Your Call-to-Action Buttons More Effective

Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make…


One Unexpected Place to Find Capital for Your Business

Show me the money!  That’s what many small business owners say to me. Where can we find the funds we…


[Recorded Webinar] Rock Your Holidays With a Great Promotion

Is your business ready for the holiday season? You know firsthand how cluttered your inbox is about to become as…


5 Last-Minute Holiday Ideas from a Successful Small Business Owner

Small Business Saturday is November 29th! For business owners like Dawn Noble, owner of La Provence in Rockport, Massachusetts, Small…


6 Email Marketing Hacks that Will Help You Make More Money This Holiday Season

If the holidays are an important time for your small business, there’s a good chance holiday planning is already in…


Email Marketing Best Practices: 125 Links to Help You Be a Better Marketer

If you’re doing email marketing, you know that there’s no shortage of email marketing best practices out there to help…


Periscope Recap: Email Marketing Time-Saving Tips

Finding time to do your email marketing is a challenge any business owner can relate to. You’re busy — really…


How to Create a Welcome Email Series for Your Nonprofit

A nonprofit welcome email series gives your organization the chance to solidify its relationships with new donors. This 3- to…


7 Design Mistakes That Make Readers Trash Your Emails

It’s heartbreaking to think that people are making snap judgements about whether or not to read your emails based on…


Are Independent Contractors the Answer to Your Staffing Needs?

I get a lot of questions from my community about using independent contractors and/or freelancers instead of going through the…


How Purchased Email Lists Can Destroy Your Email Marketing

On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing,…


Making sense of Google Analytics: 10 tips for small businesses

Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you...


4 Ways to Drive Higher Conversion Rates in PPC

Every marketer wants higher conversion rates, but conventional wisdom on how to achieve them is divided. Some argue for small,…


Are Independent Contractors the Answer to Your Staffing Needs?

I get a lot of questions from my community about using independent contractors and/or freelancers instead of going through the…


5 Things Small Business Owners Already Know About Being a Marketer

Of the many hats small business owners wear on a daily basis, “marketer” probably isn’t the one you look forward…


A Procrastinator’s Approach to A+ Email Marketing

Small business owners know what it’s like to deal with a time crunch. With so many things on your plate…


5 reasons your small business should be using Instagram

In a word: yes. Used properly, Instagram gives you an easy way to enhance your reach and expose your business...


4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)

We’ve reached the halfway point in our series on Content Creation versus Content Curation! In this third installment, we’ll discuss…


Periscope Recap: Tips to Improve Your Email Click-Through Rate

You know it’s important to get people to open your emails. But once someone opens, how can you tell if…


How to Choose the Right Colors and Fonts for Your Emails

When it comes to email design, it’s easy to get carried away. You want your message to stand out in…


Increase your web traffic with SEO for your images

Three billion – give or take. That’s how many searches Google runs every single day. 40% of those return images. And with image searches becoming more commonplace, optimising your images for search has become an essential tool for getting your business in front of new people.


[New Data] 3 Proven Tactics to Increase Your Email Open Rate

Business owners spend a lot of time thinking about how to increase their email open rates. After every email you…


[Video] 4 Easy Ways to Grow Your Email List Using Mobile

Your smartphone already plays an important role in helping you run your business. And whether you realize it or not — with…


How to Brand Your Emails So that You Look Like a Pro in the Inbox

If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because…


Which Social Networks Are Best for Content Curation?

This is the second in a series of six guest posts I am writing for Constant Contact on Content Curation…


A Kindergartner’s Guide to Small Business Management

Robert Fulghum’s bestselling collection of essays, All I Really Need to Know I Learned in Kindergarten,  has sold millions of…


7 Email Newsletter Design Mistakes You Don’t Know You’re Making

One of the best things about using an email marketing service to do your email marketing is that you can…


Periscope Recap: How to Come Up with Content Ideas Your Email Readers Will Love

How do I consistently come up with things to write about in my emails? This is a question we hear…


How to Use Your Email List to Find Your Best Customers

You might have a few customers who you notice often share your social media updates. Or you may have some…


What Pen Pal Letters Can Teach Us About Email Marketing

In today’s world of social media updates and text messages, pen pal letters can seem like a relic from the…


[Video] 3 Tips for Growing Your Email List on Social Media

You know the people who are important to your business or organization. You’re interacting with them every day in person,…


Periscope Recap: How to Get More People to Open Your Emails

How do I get more people to open my emails? If you’re using email marketing, there’s a good chance this…


3 Ways Keyword Research Can Inform Your Email Marketing Strategy

It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have…


How Small Business Owners Can Balance Work and Life

Running a business is not easy. It requires a lot of time, hard work, and sacrifice. If you operate your…




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