15 Holiday Instagram Ideas to Try this Month

The holidays are officially here. For me, the holidays have always meant lighting a menorah, eating my bodyweight in my Nana’s latkes (potato pancakes), and eight crazy nights of gift-giving. It’s also a chance to visit some of my favorite…

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7 Things You Can Do to Significantly Improve Your Email Click-Through Rates

It’s no secret that email marketing is great way to connect with customers, prospects, and everyone else important to your business or organization. But do you ever wish that your emails did a better job of engaging your audience? Hopefully…

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5 Last-Minute Holiday Ideas from a Successful Small Business Owner

With Small Business Saturday just a few days away (November 29), small business owners throughout the country are putting the final touches on their holiday marketing plans. For business owners like Dawn Noble, owner of La Provence in Rockport, Massachusetts,… Read More >>

Should Your Facebook Posts Be Geared More Toward Lifestyle Branding for Better Engagement?

If I were to ask you, “How’s your business doing on Facebook?” Would your assessment be similar to the following? “My business’s Facebook posts are getting a relatively good number of likes, but people aren’t engaging with my posts as…

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10 Smart Things to Do When Writing and Updating Your Business Plan

This is the sixth blog post in a series by Hal Shelton, SCORE small business mentor and author of The Secrets to Writing a Successful Business Plan. You can read his previous posts for Constant Contact here.  Over the last few…

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Social Media Quick Tips: Adding the Hootlet Extension to Your Browser

We understand that your time is both precious and limited as a small business owner, and any tips that save you time can go a long way. The value of adding an extra hour to a small business owner’s day…

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How to Recruit Brand Ambassadors To Fast-Track Your Marketing

Whether you’re a restaurant or a real estate agency, you’re bound to have some passionate fans. These are your most loyal customers; the people who will go the extra mile for you because they love you so much. Getting these…

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10 Ways to Maximize Holiday Giving Online

As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising and growing popularity of #GivingTuesday have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 30 percent…

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35 Expert Tips for End-of-Year Fundraising

If you run a nonprofit, you know how important the next few months will be. The giving season has already begun, and with big days like #GivingTuesday right around the corner, it’s the perfect time to review your end-of-year fundraising…

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How to Create a Holiday Social Media Calendar

By now, you’ve probably heard about the importance of using social media to promote your business during the holidays, and throughout the rest of the year. You may have even seen some of the stats about the value of social…

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How to Create a Great Last-Minute Offer for Small Business Saturday

We all know how great it feels to start planning something early. But let’s be honest — most of us are no strangers to pulling something together right at the last-minute. Small Business Saturday is November 29. Don’t worry —…

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[VIDEO] Social Media Quick Tips: Creating Twitter Lists

Keeping up with Twitter’s high volume of tweets can become overwhelming pretty quickly. One simple way to make your Twitter experience more manageable and efficient is to use Twitter Lists. A Twitter list is a curated group of Twitter users.…

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How to Turn Your Email Newsletters into Prime Real Estate

For most people, buying or renting a new home is not something to be taken lightly. That’s why finding a trustworthy and reliable realtor is such an important first step. When Brandon Stewart made the leap from architecture to real…

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7 Email Templates to Help You Save Time and Drive Results this Holiday Season

With the holiday season upon us, hopefully you’re already thinking of ways to stay in touch with your audience throughout this important time of year. If you’re like a majority of small businesses and nonprofits, email marketing will play a…

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How to Turn Negative Feedback into a Positive for Your Business

Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only…

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All in The Family: Building a Small Business Together

Mom and pop shops are a big part of our American culture. It’s the picture many of us conjure up when we visualize main street America — very Norman Rockwell. But today, technology has dramatically changed the small business landscape…

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How Would You Spend $10,000 on Marketing?

Constant Contact’s Small Business Innovation Program, our new accelerator program designed to support entrepreneurs and startups as they solve problems for small businesses, is wrapping up its first class at the end of this month. The four startups selected for…

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[Video] Social Media Quick Tips: Facebook Business Settings

You may not remember it but when you originally set up a Facebook Page for your business, you were asked to select one of six Page categories that best fit your particular business. Eager to get your Page up and…

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From Snail Mail to Email: How One Spa Made the Switch to Digital and Saw Great Results

Allegria Spa is a business that knows how important adding a personal touch can be. Located in Beaver Creek, Colorado, this luxury day spa offers a wide range of spa, salon, and fitness services to help guests relax, rejuvenate, and…

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One Third of Facebook Users are Mobile-Only…And Other Hot Topics

With the holiday season upon us, you’re hopefully already on the lookout for new ways to reach new customers and bring people into your store. If you expect Facebook to play a role in your holiday marketing strategy, you can…

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How to Approach Your Email Reports with Confidence

If I asked you, “How do you measure the success of your email marketing?” you might feel a little uncertain. Even if you have more than a creeping suspicion that email reports could help you measure success and improve results…

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7 Ghastly Mistakes that Can Turn You into a Ghost on Facebook

For a lot of small businesses, the challenge of building and maintaining an active community on Facebook is scary enough on its own. Combine that with some of the recent stories about the death of organic reach, and the tales…

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4 Tips for Keeping Your Business Organized During the Holiday Season

For many small businesses, the holiday season really is the “most wonderful time of the year.” If things go well, the next few months can bring new customers, increased sales, and plenty of valuable opportunities to help you do more…

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Clearing the Air About the Cloud

Get into any conversation about mobile, data, or technology in general and there is a good chance the term the cloud will come up. Even though it has become an in vogue term, many people still struggle to put its…

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[Video] Social Media Quick Tips: Formatting Text in Google+

There are many unique features that differentiate Google+ from other social media networks. One of the lesser known features is Google+’s content formatting options. For example, on Google+ you have the ability to bold, italicize, and even strikethrough text. You…

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How One Law Firm Uses Constant Contact to Build Client Relationships

Building client relationships is one of the most important things you can do in legal services industry. This is something Carrie Bonnet, marketing director at Rains Lucia Stern, PC, knows well. “We’re not focused on advertising; we’re focused on building relationships,”…

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How to Create Fruitful Co-Marketing Relationships

Fall is my favorite season. Everything is constantly changing: the weather, the daylight, the leaves, the routines, and of course, the food. Restaurants, breweries, markets, bakeries, and coffee shops are just some of the places where you can go to…

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What Google Inbox Means for Small Business Marketing

You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing?…

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How to Use Pinterest to Increase Holiday Sales

Social media is playing a bigger role in consumer shopping habits than ever before. One recent survey found that social media will influence half of all holiday sales in 2014. If you are looking to use social media to increase…

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Is Your Logo Making the Best Impression for Your Small Business?

Before your customers know anything about you, they’ve probably seen your logo. What do people say about first impressions? I’ve recently created a logo and tagline for our Outrageous Success movement on Facebook. I did not want to rush the…

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[Video] Social Media Quick Tips: Using Pinterest for SEO

Pinterest is a social media network you don’t want to underestimate. More than any other social network, Pinterest allows businesses to engage with consumers while they are in a “shopping mentality,” and browsing for inspiration. An active and optimized presence on Pinterest can help…

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