3 Homepage Mistakes that Will Undermine Your Marketing

Some might argue for Beverly Hills, New York City, or the Washington D.C. area, but if you ask me — your website homepage is the most valuable... Read More >>


How to Automate Your Social Media Marketing the Right Way in 2015

This year, I was fortunate to have a number of opportunities to speak with small business owners about the different... Read More >>


3 Content Marketing Principles Smart Businesses Will Take Advantage of in 2015

As 2014 comes to a close, it’s likely you’re ready to begin evaluating what’s worked well in the past year so you... Read More >>


How to Decide What Types of Questions to Use in Your Surveys

Crafting the perfect survey question isn’t just about what you ask; it’s also about how you ask the question. The types of questions you... Read More >>


How to Stop Dreading Your Small Business Accounting

Running your own business can be a great experience. You get to make a living by following your passion. And you get to be your own boss... Read More >>


6 Reasons to Collect Twitter Handles at Check-Out

When was the last time you were asked for your email address while purchasing a product or service? What about your Twitter handle?... Read More >>


What You Need to Know About Facebook’s New Call-to-Action Button

Facebook closed out 2014 with the announcement of a new call-to-action button for Facebook Pages... Read More >>


How Constant Contact Measures Email Deliverability

If you’re thinking about using an email marketing solution for your small business, you’ve probably heard the term email deliverability... Read More >>


[Infographic] 2015 Social Media Image Size Cheat Sheet and Image Tricks

Social media trends are hard to predict. You never know which social platforms will take off in a big way, which... Read More >>


5 Ways Nonprofits Should Rethink Fundraising Appeals in 2015

We all know how important December is for the nonprofit sector. Nearly a third of all donations come in the final month of the year. January, however, is typically a slower time... Read More >>


Everything You Need to Know About Managing Your Email Bounces

Bounced emails are like the dirty dishes of your email marketing — you can ignore them for a little while, but sooner or later they’ll... Read More >>


7 Bad Marketing Habits You Should Quit in 2015

With the New Year almost here, you’re probably already thinking about all the new things you want to try doing in 2015. Which is great — but have you... Read More >>


4 Email Marketing Goals to Set in 2015 (And How to Make Sure You Actually Achieve Them)

No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes it easier to measure the results of your... Read More >>


4 Small Business Marketing Predictions for 2015

With 2014 coming to a close and the New Year right around the corner, you’re probably already looking ahead and thinking of ways to do more... Read More >>


5 Simple Ways to Engage Your Customers Through Instagram

Why do I love shopping small? Small businesses have always offered me unique and memorable experiences. The owners care about their... Read More >>


5 Best Practices You Can Use to Get Your Pins Found in Pinterest’s Smart Feed

If you’re a regular Pinterest user, you’ve noticed some recent changes in the Pinterest feed. Pinterest has introduced an algorithm — known as... Read More >>


15 #FailFriday Marketing Mistakes You Won’t Make in 2015

Making mistakes is embarrassing. But we’ve all done it. Failing is how we learn, right? This year, Constant Contact employees and other marketing experts used their... Read More >>


Push Your Organization to the Next Level with Recurring Donations

In the nonprofit space, a monthly recurring donation is the ultimate sign of an engaged donor. That’s why we’re thrilled to add a monthly... Read More >>


How to Follow Up With New Customers (And Get Them to Come Back)

For many businesses, reaching new customers is a top priority. You’re eager to expand your audience, make new... Read More >>


Reach Your Customers, Increase Loyalty, and Do More Business with Email Marketing

You know that staying connected with your customers is crucial to growing your small business. You work hard to build customer relationships... Read More >>


5 Hot Trends for 2015: Which Will Benefit Your Business?

Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command... Read More >>


15 Creative Ideas to Grow Your Email List

Growing an engaged email list is one of the most important parts of creating a successful email marketing strategy. And for a lot of businesses... Read More >>


[Infographic] Before You Send: Your Email Checklist

With the amount of messages vying for attention in your recipients’ inboxes each day, you may be wondering how your email can stand out and make an impact. If you’re just getting started with... Read More >>


How to Create a Newsletter that Builds Credibility and Shows Off Your Expertise

As any consultant knows, there’s no shortage of people who claim to be experts. With almost 25 years’ worth of experience in consulting, Tom Ahern has come to realize... Read More >>


[Video] Social Media Quick Tips: Using the Facebook Save Feature

Have you ever seen something on Facebook that you’d like to come back to later? Whether it’s an interesting article you scroll... Read More >>


6 Critical Mistakes that Could Ruin Your Survey Results

As a small business owner, there’s probably a long list of questions you’d like to have answers to. This might include... Read More >>


10 Proven Strategies to Improve Your Email Marketing Results

With the end of the year upon us, many small businesses and nonprofits are already thinking about how they’re going to do things bigger and better... Read More >>


4 Tips for Using Email and Events to Strengthen Your Community

As town liaison between the business community and the local government of Enfield, Connecticut, Courtney Hendricson knows... Read More >>


7 Things to Consider Before Calling it Quits on Facebook 2015

Recently, I saw a post on Facebook from one of my favorite local businesses that really... Read More >>


How to Recap Your 2014 Marketing Results and Set Goals for the New Year

As the end of the year approaches, between holiday shopping, relatives visiting, and the weather going batty, you have a very important task: creating your... Read More >>



 


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