How to Use Pinterest Analytics to Create Content Your Audience Will Love
If you’re on Pinterest, it’s important to take full advantage of the site’s analytics dashboard, Pinterest Analytics.
Pinterest Analytics are designed to help you get the most from Pinterest by giving you the insights you need to create content your audience will love.
Pinterest recently updated the platform, introducing a new look and adding a number of powerful new features.
If you haven’t taken a look yet, here’s a summary of what you’ll find in the new Pinterest analytics:
To enable Pinterest Analytics, you first need to connect your Pinterest business page to your website. Once you’ve done that, you will find your analytics dashboard by clicking your account name in the top right corner of your Pinterest homepage.
The Pinterest analytics dashboard will show you a summary of data for your account. You can access data on your follower growth and engagement, as well as a list at the bottom of the dashboard that displays your top five pins from the last 30 days.
The dashboard has three sections: Your Pinterest profile, your audience, and activity from your website. Let’s take a look at each.
Pinterest profile data
When you click through to your Pinterest profile data, you’ll see impressions, repins, clicks and stats on your all-time best pins.
The Impressions, Repins, and Clicks sections all show your average stats per day, and display daily stats for whatever time period you select from the calendar on the page. You can hover over the line chart to view the data per day.
If you’re unfamiliar with any of these metrics, here’s a quick overview of what you can learn from each:
- Impressions: Impressions represents the number of views your pins have received in the Pinterest feed and in search results.
- Repins: Repins will show you how many times your pins have been shared, and how your content has spread across Pinterest.
- Clicks: This represents the number of people that have clicked the link on your pin.
- All-time: The All-time section is new and looks at all of your Pinterest content in the history of your profile. It shows your most repinned pins, your highest performing pins in a search, and your power pins — pins that have a high combination of repins, clicks, and other engagement metrics.
What to do with this information: The profile data indicates what kinds of content people are looking for. Keep sharing the content and topics represented by your top pins and boards. And make sure your boards and pins have relevant descriptions and keywords so they’re more likely to come up in a search.
This feature gives you a look at how many people are viewing and interacting with your pins, as well as who they are.
View the Demographics tab to track your audience growth and engagement over time, and learn more about which countries and cities your audience represents, the languages they speak, and their gender.
The Interests tab lists 18 types of content your audience engages with the most, as well as the top 15 boards of your followers that have pins of your content. You can also see a list of the top 20 brands on Pinterest that your audience interacts with.
What to do with this information: Check your audience data on a regular basis to keep in touch with the topics they’re interested in, and create pins that reflect those interests and are relevant to your business or industry. Follow the brands that they engage with and pay attention to their pins to get content ideas.
Activity from your website
Pinterest has expanded the data it collects on pins created from your website content. Click the tabs in this section to view the daily and average statistics on impressions, repins, clicks, and original pins. Each of the tabs also displays the top 50 pins and 20 boards for each category.
The all-time tab looks at all pins that have been created from your website. Click on the tab to see the top 48 most repinnned, highest ranked pins in search, and power pins. The power pins data shows pins with a top combination of repins, clicks, and other engagement metrics.
What to do with this information: This data is a great way to find out what products, services, and/or content on your website is popular with your audience. Pay attention to what gets pinned the most and create similar offerings and content that satisfy your followers’ interests.
Apps and mobile
In each section, Pinterest has also added stats on what device people were using when they viewed or interacted with your pins. Click on All apps at the top and use the dropdown menu to look at stats for Android, iPhone, mobile browsers, and desktop browsers.
What to do with this information: Keep an eye on which devices people are using to view your pins. If you have a lot of app and mobile web users, make sure that your pins link to mobile friendly content so your audience can continue to interact with you, no matter what device they’re pinning with.
Once you find out what’s working for your Pinterest profile, your audience, and your website, use that knowledge to create content that will appeal to your followers. Then, optimize those pins to make them stand out. Over time, you’ll see your results improve as you gain more followers and get better engagement.
Syndicated from the Constant Contact Blog ➞ How to Use Pinterest Analytics to Create Content Your Audience Will Love
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