[Guide] Reach Your Customers, Increase Loyalty, and Do More Business with Email Marketing

You know that staying connected with your customers is crucial to growing your small business.

You work hard to build customer relationships and rely on repeat business and word-of-mouth referrals to reach your business goals.

You’ve probably tried tools like social media to build those relationships further.

Although social media is a great channel to accompany your marketing efforts, you may have noticed that some network changes have made it more difficult for you to organically reach your target audience.

Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

When used in conjunction with the other channels available to you, email makes it easy to connect with contacts in a variety of ways without having to worry about the ever-changing social landscape.

Consider these statistics:

  • 66 percent of online consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association, 2013)
  • Email outperforms direct mail with more than 4 times the return on investment. (Direct Marketing Association, 2013)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)

So how do you make the most of this powerful channel?

With over 600,000 customers, we’ve seen what works for our customers. In this guide, we’ll show you 10 keys to achieving your goals with email marketing, as well as advice from some of our most successful small business, nonprofits, and association customers.



 


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