How to Retain Customers in 7 Easy Steps

Syndicated from the Constant Contact Blog ➞ How to Retain Customers in 7 Easy Steps


Tip: Here’s everything you need to know to create a great welcome email.

3. Invite customers to connect with you on social media

Is your business active on any social media channels? After sending your initial Welcome Email, follow up with by inviting your new subscribers to connect with you on social media, as well.

By connecting with new customers on multiple online channels, your new customers will quickly get to know your business better. Over time, as they get to know, like, and trust your business they’ll refer you to their friends, family, and peers.

Promote your social media channels as part of your automated welcome series and be sure to include social media buttons in the footer of every email you send out.

4. Get to know new contacts with a survey or poll

Now that your new customers are getting to know you better, it’s time for you to learn more about them.

Consider adding a poll or survey to your email to learn more about what your customers’ behavior and interests.

Adding a poll to your email not only increases engagement, it shows new customers that you value their opinion and are committed to offering them a great experience.

5. Organize your contacts in targeted email lists

As you learn more about your new customers and what they’re looking for, use this information to send messages that are relevant to them.

For example, if you own a pet shop, you can survey your customers to see if they have a cat or dog. Then, create new emails lists for “Cat Lovers” and “Dog Lovers,” so you can reach these people with product deals and information that’s tailored to their specific needs.

Tip: Here are four ways you can segment your email list to get the right message to the right people.

6. Entice new customers back with an event

If your new customer has stayed away for a while, a tempting event is a perfect motivator to bring them back to your business.

Even better, your customer is likely to want to bring a friend to your event as well — introducing your business to a brand new customer.

Break out your calendar and start thinking about what unique and timely event your business could organize.

Whether you decide to host an open house, bring in a guest speaker, or partner with your favorite nonprofit for an event with a cause, make sure your new customers are in the know by sending an event announcement, reminder, and last chance message.

Giving customers the option to register in advance will also increase the likelihood that they show up on the big day.

7. Re-engage with an irresistible offer 

No matter how much your new customer likes your business, people are busy. As much as they might like to return to your business, maybe they haven’t had a chance.

Don’t let unengaged customers slip through the cracks! Keep track of the contacts who have not opened your last few email campaigns and re-engage them with a special offer they can’t refuse.

You can make the intention of your email clear right within your email subject line by writing something like “Because we missed you…” This shows customers that you care about their interest and you’re making an effort to get them to re-engage with you.

Now you know how to retain customers and develop long-lasting relationships.

You’re ready to persuade new customers to stay connected with you through email marketing and follow-up with engaging messages.

Put these tips to work! Log in to your email marketing account now. 

New to email marketing? Try Constant Contact’s easy-to-use emal marketing tools for free. 


Syndicated from the Constant Contact Blog ➞ How to Retain Customers in 7 Easy Steps

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