15 #FailFriday Marketing Mistakes You Won’t Make in 2015

Making mistakes is embarrassing. But we’ve all done it. Failing is how we learn, right?

This year, Constant Contact employees and other marketing experts used their mistakes to help you learn what not to do with your digital marketing. We call it #FailFriday, and we’ve been sharing lessons on email marketing, social media marketing, event marketing and more on Fridays via Instagram.

If you haven’t seen our #FailFriday posts, here are our top 15 marketing mistakes that you can learn from as we move into 2015.

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Happy #FailFriday! Have you made marketing mistakes? It’s OK if you do – you learn from them and become a smarter marketer. @constantcontact's Social Media Community Manager Danielle Cormier @dcorms shares one of her mistakes from the early days of Instagram: "I didn’t realize you could follow other people on Instagram for the first few months!” When you join a new social network, it’s helpful to do some reading about it so you know how to use it, what content to share, and how to interact with the community of users. A great place to find information on social networks is the Constant Contact blog! We regularly publish posts on what’s happening with social networks and social media marketing at blogs.constantcontact.com. socialmedia #marketing #smallbusiness

A photo posted by Constant Contact ✉️ (@constantcontact) on


Learn more: Just getting started on Instagram? Learn 10 things you’ll need to do first.

Happy #FailFriday! Have you made marketing mistakes? We have and we've learned a lot from them! @constantcontact Content Manager Azure Collier @azurecollier shares one of her mistakes from when she used to use Constant Contact as a customer: using too much content in her emails. "When I was a Constant Contact customer, I used to put 17 articles in my newsletters!” Your audience is just as time-starved as you are, so don’t send them a long email newsletter that they aren’t going to have the time to read. Include the most important information in your email and make it short, between 3 to 5 articles. Include a sentence or two of each article and link to the rest of the content on your website or blog. Then, use your email reports to track what content got the most clicks – this will give you insight on what topics your audience is interested in. Write more about what your readers like, and they’ll be more likely to open your emails and read your content. #smallbusiness #email #emailmarketing A photo posted by Constant Contact ✉️ (@constantcontact) on

 


Learn more: Don’t overwhelm readers with too much information. Keep your emails short, focused, and to the point. Learn Azure’s top tips for keeping your email content short.


Learn more: Length is just one of the things you need to think about when creating videos. Here are 5 common video mistakes you’ll need to avoid. 

 


Learn more: Not sure if you really need a blog for your business? Find out how blogging can fit into your marketing plans.


Learn more: Even if you’ve made some writing mistakes in the past, you can still create content your audience will love to read. Learn how to create great content (even if you think you’re a horrible writer).

 


Learn more: It’s never been more important to create actionable subject lines that help your emails stand out in the inbox. Learn 6 quick tips for effective subject lines. 


Learn more: Learn how to create an event hashtag to build engagement.

 


Learn more: Creating emails that look great on mobile is easier than you think. Learn 5 quick tips for mobile-friendly emails.


Learn more: Do you auto-post from Facebook to Twitter? Find out how to automate your social media posting the right way in 2015. 

 


Learn more: Don’t forget to take advantage of Facebook’s targeting features. Learn how to run a Facebook Ad to reach the right audience on Facebook. 


Learn more: Adding a period before mentioning someone is a trick that’s often overlooked. Learn 7 more helpful social media tricks.

Happy #FailFriday! We’re talking about Twitter today. Bria Sullivan, one of our Personal Marketing Managers, said she wasn’t making the most of her Twitter profile when she first joined. She only tweeted once a day. Remember, Twitter is a fast-paced network and it doesn’t have an algorithm like Facebook that curates your feed. All tweets from all the people you follow are shown in real time, and – depending on how many people you follow – that can be a lot of messages to scroll through! Your tweets might get lost if you’re not active and visible on Twitter. The best way to be seen, get engagement and grow your followers is to tweet several times a day. If you’re just getting started, we suggest tweeting at least 5 times a day. Make sure you’re not dominating your followers’ feeds – spread out your tweets and don’t share them all at once. You can also schedule your tweets in advance by using free tools like @hootsuite or @buffer. #Twitter #smallbusiness #socialmedia #marketing A photo posted by Constant Contact ✉️ (@constantcontact) on

 


Learn more: Scheduling your social posts in advance is an easy way to save time on social media. Learn 3 helpful social media time-saving tips.

This week’s #FailFriday comes from Mike Lowe of @mikelowemedia, at the recent @ahasummit. His marketing mistake was not tagging people he mentioned in social media posts. It’s important to tag the source of blog posts, quotes or other content you’re sharing. Tag the people who appear in your photos or videos. Tag speakers at events. When you tag someone on social media, that person gets a notification. They’ll be thrilled that you’re sharing their content and expertise with a wider audience. You’re creating a mutual admiration society, a new relationship. That person will be more likely to reciprocate and share your content with their followers, which introduces you, your brand and your content to a new audience. #marketing #socialmedia #smallbusiness

A photo posted by Constant Contact ✉️ (@constantcontact) on


Learn more: Tagging others on social media is an easy way to grow relationships online. Learn how to use social media to create and grow customer relationships. 

Happy #FailFriday! Today’s marketing mistake comes from @skarritt of Flock Marketing, who chatted with us at the @ahasummit. He used to create his content with the intention of reaching everyone – he tried to appeal to the needs of all the people in his audience with content and shared it using every communication tool. What should you do instead? Find out what your audience wants from you. What are the topics they’re interested in? Ask them in surveys, and use your email and social media reports to determine what content is the most popular with your audience. Then, start sharing the right content with the right customers. You can segment your audience – create separate email lists based on topics, and send relevant emails to those lists. If you’re using Facebook ads, you can target fans by audience interests. Once you know what to create, you can focus your time on the right content, and stop wasting time on things that don’t work! #marketing #contentmarketing #emailmarketing #socialmedia #smallbusiness A photo posted by Constant Contact ✉️ (@constantcontact) on

 


Learn more: Creating a successful social media strategy starts with being in the places where your target audience is spending time online. Learn how to find the right networks for your business and create an effective social media plan. 


Tip: Use LinkedIn to connect with people who you know, like, and trust. Learn more about all the tools LinkedIn offers to help you build authority.


Syndicated from the Constant Contact Blog ➞ 15 #FailFriday Marketing Mistakes You Won’t Make in 2015


 


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